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Branding

Measuring Consumers’ Attitudes for high involvement product: A look at the Impact of brand and Attributes

Year:

Author:

Volume:

31

Issue:

1 & 2

An Investigation of Feedback Effects of Narrow and Broad Brand Extension in consumer Brand Evaluations

Year:

Author:

2 Phenoxyethanol

Volume:

27

Issue:

1 & 2

Constructing and Validating Measures of Brand Equity: Conceptual Framework and Empirical Evidence

Year:

Author:

Syed Munir Khasru, Md. Muaz Jalil, Abdul Mumit

Volume:

33

Issue:

3 & 4