Constructing and Validating Measures of Brand Equity: Conceptual Framework and Empirical Evidence

Subject and Keywords: 
Branding
Author: 
Syed Munir Khasru, Md. Muaz Jalil, Abdul Mumit
Year: 
2007
Volume: 
33
Issue: 
3 & 4
Page: 
71-90
Journal: 
Journal of Business Administration
Article Identifier: 
1586

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