Measuring Tourist Satisfactio n: A Categorical Study on Domestic Tourists in Bangladesh

The encouragement of domestic tourism is a current phenomenon of tourism industry all over the world. This study basically identifies eight variables associated with subject of domestic tourism in Bangladesh and assesses their contribution on tourists’ satisfaction. The analysis shows that out of eight variables five have significant influence on the overall satisfaction of the domestic tourists. These are scenic beauty, hotel services, transportation facilities, price for tourist services, and emotional attachment with the destination. At the end few implications are extracted in the light of empirical findings to increase satisfaction of the domestic tourists.