Rural Health Care System and Patients’ Satisfaction towards Medical Care in Bangladesh: An Empirical Study

The study examines the rural health care system with special reference to the selected areas of Bangladesh. It has explored health seeking behavior of people in rural areas of Bangladesh. It has also revealed patients’ views towards health care services in Bangladesh. The study was conducted on 311 individuals located in twelve (12) villages from three different districts namely Comilla, Brahmanbaria, and Sylhet in Bangladesh. The variables of the SERVQUAL model used in this study are reliability, assurance, tangibles, communication, empathy, process features, cost and access. The result of the study indicates that from the eight variables of SERVQUAL model negative relationship is found with patients’ satisfaction. Finally, the study provides some guidelines for solving the rural health care problem as well as for increasing patients’ satisfaction towards medical services in Bangladesh.