Packaging: The Unvoiced Communication Device to Revolutionize Consumer Intention to Acquire a Brand

Subject and Keywords: 
Packaging, Consumer intention
Author: 
Shehely Parvin, Jashim Uddin, Arifur Rahman
Year: 
2008
Volume: 
XXIX
Issue: 
1
Page: 
67-80
Journal: 
Dhaka University Journal of Business Studies
Article Identifier: 
1523

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