Job Satisfaction in the Mobile Telecom Industry of Bangladesh: An Internal Marketing Approach

Customer satisfaction is the focal point of successful business in a perfectly competitive market. But such satisfaction of customers depends on the wholehearted efforts and services of the motivated employees. So, it is evident that satisfied employees can make satisfied customers. This is the reason internal marketing approach is endeavored by the dynamic organizations to ensure job satisfaction so that ultimate business success can be achieved for a sustainable development of the concerned. In this regard, this paper recommends how internal marketing can help the companies in the mobile telecom industry of Bangladesh in achieving their business success after a thorough analysis of the employee perspectives on their job satisfaction.