Internationalisation, Strategy and Dynamics of Capitalism: A Study on Volkswagen

This paper presents an analysis of Volkswagen's economic development in respect of internationalization. A theoretical frame work has been made in order to understand the internationalization, strategies used, and economic development of Volkswagen by using internationalization theory and Porter's diamond model. A review of its historical development and strategic framework, in relation to management, organization and globalization, has been discussed with a focus on the factors that led Volkswagen to enormous economic development, and thus contribute to the massive capitalism of German economy. Lastly, a summery of remarks in respect of Volkswagen's contribution to the German economy, and its destiny of internationalization have been presented. This study will help researchers to investigate the journey of internationalization, structural! changes and strategic approaches of the giant emerging multinational companies in South-East Asia.