Impact of IMC Tools on Consumer Preference: A Case of Bangladesh Cement Industry

Author: 
Santus Kumar Deb, Suborna Barua, Md. Ashraf Harun
Year: 
2011
Volume: 
XXXII
Issue: 
1
Page: 
213-238
Journal: 
Dhaka University Journal of Business Studies
Article Identifier: 
1769

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