Factors of Consumers Perceptions & Purchase Intentions towards Green Products

Over the last decade environment has became one of the critical issues in product marketing. The concern for environmental issues have emerged a new group of consumers who are demanding healthy and environmental friendly products. Purchase decision of products depends on consumers’ perception and intentions towards products. This study aimed at identifying the factors of perception and purchase intentions towards green products that influence consumers’ purchase decisions. The result revealed that “Health issues” and “environmental issues” were the two main factors linked to perception. In addition to these the result also showed that factors of consumers purchase intentions were “Accessibility”, “Quality” and “Familiarity”. This study also found that there were significant differences between male and female consumers in perception and purchase intention factors regarding “Health issues”, “Accessibility” and Familiarity”.