Engaging Stakeholders to Feed the People through Extension Services Using Facebook

Population pressure is one of the basic complications for ensuring food security whereas the agricultural research is not conveyed with the proper pace as there are constraints in Extension Advisory Services (EAS)and link between research and farmers is fragile. To cope up the problem EAS is dire need for affective techniques and information communication technologies has considerably developed since last two decades. This may be affective rapid tool for interactions of information amongst the organizations. Face book is one of the famous tools for affective communication in millions of peoples in globe. A systematic review of different EAS available on Face book was done by consulting 100 Face book pages and 74 published papers worldwide finding of these work showed that published literature goes helpful for narrowing the gap of improvement, dissemination of motivational messages and provision of market information. The information about sustainable agriculture through Face book promoting services and farmer‟s empowerment for motivation to Good Agricultural Practices creating know how for future agricultural challenges and developing affective linkage among research, academia and farmers etc. was found affective. Moreover, adverse findings were also observed like Face book have no alternate to offline contact, no seasonal information, publicity of expensive technologies and reduced concern towards marketing element. By doing affectively managing for constraints and by connecting more farmers on Face book can foster development process. Face book is helpful for initiating farmer to farmer interactions and farmer to farmer marketing extension. In order to address the issues of poverty, low agricultural productivity etc. as Face book has tendency to eliminate middle man and revolutionize the change in agricultural extension educations can also be visible. Therefore, the Face book can be enterprise and all stakeholder of agriculture would be entrepreneur.