Effective Strategies to Rebrand Bangladesh: Application of Simon Anholts’ Hexagon Model of Branding

Branding a country for many is misconstrued and interpreted to simply mean designing a new logo for their country and possibly a slogan to go underneath it. However country-rebranding proponents highlight that there is a difference between nation branding and tourism promotion. To eliminate the current poor image of Bangladesh, there is no alternative of rebranding. For this, the author has chosen the model of nation branding developed by Simon Anholt through which a country like Bangladesh can reestablish a strong brand image as a highly positive better nation to invest and also to visit. This study examined that Bangladesh doing good in all the sectors and also the government taking some good initiatives but we need to make a proper tuning among all these individual efforts to re brand Bangladesh.