An Analysis of the Impacts of Effective Promotional Mix Strategies on the Customer Loyalty and Growth of Sales: A Study on Agora Ltd.

In today’s competitive market, the applications of different promotional tools are increasing day by day for their role in making both customer acquisition and customer retention. The need of measuring the impact of promotional mix strategies is undeniable for all business organization in the world because the presence of effective promotional mix strategies increases customer loyalty which ultimately brings sales growth for the organization ranging from producer to retailer. Agora is one of the leading supermarkets in Bangladesh which mainly focuses on its customers’ satisfaction by making and implementing different promotional strategies such as giving different sales promotional offers, print and online advertisements, enhancing public relation and publicity so that it can achieve the customer loyalty and increase its growth. Therefore, this study focuses on the impacts of effective promotional mix strategies of Agora on its rapid growth and customer loyalty. Finally, some recommendations have been offered for Agora regarding its promotional practices to make their customer more loyal and increase their sales growth.